Research Portfolio
Research Publications
The research reports below are currently published on TSIA’s website and are available for download to its clients.
Data Validated Benchmarking is a report I co-authored as a synthesis of our team’s research methodology. It covers the survey research process and summarizes best practices around data integrity.
The ROI of Consumption Analytics is a report I wrote based on findings from a survey I designed, deployed, and analysed. I conducted follow up interviews to include as detailed case studies. SurveyGizmo was the platform I used for surveying. I did the data visualization work in Tableua, and used Excel for statistical analysis and correlation insights.
Leveraging Unstructured Data is a report I wrote based on the findings from a market research study I conducted. I co-designed the study with an executive level client. I was in charge of building the survey, participant recruitment, and analysis. The client went on to use the report in C-level decision making around further investment into leveraging unstructured data.
Analytics to Drive Expand Selling and Growth was a conference presentation I created and co-presented with the Director of Analytics. The content of the presentation was a result of 1:1 interviews, online research, and survey data. Over 100 tech executives attended the presentation. The slides are still published to TSIA’s website and remain a popular download.
Research and Design Projects
At TSIA I created new client facing Tableau user interfaces based on generative research findings and also redesigned existing interfaces and deliverables based on evaluative study results. Each project I worked on required extensive cross-departmental requirements gathering, clear communication, and close attention to the needs of stakeholders and end-users.
In the example below I redesigned TSIA’s core product, benchmark data deliverables, to streamline customer experience across all product divisions. In total this represented over 1000 client facing data visualizations for quick insights through scorecards, module summaries, individual practices and metrics.
Wireframe Usability Research
The report below is the result of a usability test I ran on a wireframe designed in Axure. I summarized and prioritized my findings, observations, and recommendations for the product team. The project was done in participation of UX Studio’s research challenge.
Page 1 of 3 page usability test report. Click here to see full report.