Research Portfolio
Research Publications
The research reports below are available on TSIA’s website to company clients. These reports are predominantly based on quantitative and qualitative primary research.
Data Validated Benchmarking is a report I co-authored as a synthesis of our team’s research methodology. It covers the survey research process and summarizes best practices around data integrity. In this report I presented a complex process to a non-technical audience.
The ROI of Consumption Analytics is a report I wrote based on findings from a survey I designed, deployed, and analysed. I conducted follow up interviews to include as detailed case studies. SurveyGizmo was the platform I used for surveying. I did the data visualization work in Tableua, and used Excel for statistical analysis and correlation insights.
Leveraging Unstructured Data is a report based on poll findings. I co-designed the study with an executive level client. I was in charge of building the survey, participant recruitment, and analysis. The client went on to use the report in C-level decision making around further investment into leveraging unstructured data.
Analytics to Drive Expand Selling and Growth was a conference presentation I co-presented with the Director of Analytics. The content of the presentation was a result of 1:1 interviews, online research, and survey data. Over 100 executives attended the presentation. The slides are still published to TSIA’s website and remain a popular download.
Research and Design Projects
I created customer facing Tableau Dashboards that automated internal workflows. These saved significant senior executive level resource time and enabled organizational scale. I completed 4 large scale design projects, one of which is represented with sample images below. Each project required extensive cross-departmental requirements gathering, clear communication, and close attention to the needs of stakeholders and end-users. Each project was iterative, following an agile design process.
Wireframe Usability Research
I participated in UX Studio’s UX Research challenge that involved usability testing on a wireframe designed in Axure. I conducted a 60 minute usability test with a participant. I summarized my findings, observations, and recommendations for the product team in this report, of which the first page is displayed below.
Page 1 of 3 page usability test report. Click here to see full report.
Additional Secondary Research
I worked on a 4-month long research project with a marketing professor at California State University Dominguez Hills. I was responsible for doing extensive secondary research for the academic paper. I compiled all existing research on the topic and made proposals for how to incorporate this work in our own paper. This was useful to contextualize our work and illustrate how it was an extension of existing research.